The NFL has been experimenting with digital tickets and merchandise sales for several years now. In 2011, the league began testing in-stadium technology that allowed fans to purchase and redeem their tickets at home. Since then, the league has tested digital ticket sales and ticketless jersey sales during select games across the country.
For many NFL ticket holders, that special feeling of walking to your seat in the stadium and toting the NFL shield you bought to the game with you is cherished. But the digital tickets they receive from the league may strip away that cherished feeling. The NFL is mandating that all tickets be digital, and unless they are scanned at the gate, fans won’t be allowed to enter the games. This is part of a push by the NFL to significantly change its ticket experience, as it seeks to revamp its ticketing operation so that fans can buy tickets and manage their own tickets online.
It’s 2018, and the NFL is making sure that people pay for their tickets to games. When you buy tickets from Ticketmaster or the NFL Ticket Exchange, you’re buying a system that requires you to buy your tickets months in advance. That means that you can’t just show up at the stadium whenever you want and buy the tickets you want if they’re available. The result is that fans are forced to pay for tickets that they will not use.
The NFL can’t wait to bring fans back to full stadiums from Seattle to Miami in 2021, even if, of course, no Luddites have to show up. Commissioner Roger Goodell is considering a new policy that will be a blow to all record fans: Ticket stubs will soon be a thing of the past and rarer than Johnny Manziel’s touchdown. Digital tickets are on the rise.
All 32 NFL teams will use paperless ticketing starting in 2021
Collecting ticket stubs for memorable games will soon be a thing of the past as the NFL switches exclusively to digital ticketing. | Matt Jonas/Digital First Media/Boulder Daily Camera via Getty Images The NFL has announced that it will become the first major sports league in the country to require paperless tickets for all of its games starting this fall. This is a continuation of a policy that was accelerated by the pandemic due to concerns that COVID-19 could be transmitted through contact with objects and surfaces. The move to a digital ticketing system, where tickets are stored on smartphones, means fans will no longer keep boxes to remember which games they attended, especially big games like the Super Bowl. It may also make it harder to buy tickets from friends or resellers and threatens to cut off 15 percent of the population who don’t own a smartphone, reports The Athletic. On the other hand, it’s another step toward less fraud, which could make it easier for fans to sell unwanted tickets on reliable secondary markets. It has not yet been decided whether the high processing fees for purchases will be abolished. According to Front Office Sports, the San Francisco 49ers, Atlanta Falcons and Tennessee Titans are among the teams that have already moved on and are exclusively using cashless transactions in the concession stands. At the Barclays Center, Brooklyn Nets basketball fans can scan their card at the entrance to the gift shop and get cash for any item they bring.
marketing opportunities are unlimited forteams
. Digital ticketing and the changes to concession sales that will inevitably accompany it are likely to take interaction across all sports to the next level, as teams can potentially collect fan information that they can use for marketing.
- Fans who are unable to attend delayed MLB games will be able to sell their tickets on the secondary market without having to carry over ticket stubs.
- Instead of the presenter asking the fan in box 203, row 11, seat 10 to come to the booth to pick up their prize from a raffle, the gift card can be sent directly to their phone.
- Ordering and paying for food in the middle of the second quarter makes it easier to get it before halftime.
- The free fast food, which can be obtained if the home team meets certain criteria in a win, is downloaded directly to fans’ phones and does not require a ticket stub.
At least digital ticketing saves teams money. Printing and distribution costs are virtually nil, and checking the tickets sold against the money collected at the gate becomes a simple operation.
The system was already in use at Super Bowl 55
. Due to the pandemic, only 22,000 fans showed up for Super Bowl 55 in Tampa. They all used digital tickets for entry, and all stadium concessions were cashless. Viewers paid via their smartphones. As for the commemorative value of the event, a month after the Tampa Bay Buccaneers won, the NFL sent paper tickets to those who originally purchased them. That doesn’t include the more than 17 million tickets sold for regular season games this fall. As an isolated incident with a small crowd, the game probably didn’t teach the league how to handle digital tickets in the future. With Super Bowl tickets among the most coveted in American sports, the league has probably learned a thing or two about fan behavior. The question is whether the NFL will do anything meaningful with the information it gets. According to Yahoo! Sports, some Denver Broncos season ticket holders had a bad experience last season after selling tickets through the NFL Ticket Exchange, a league-approved resale platform. After analyzing Ticketmaster’s data, the Broncos recalled a number of season tickets without fully explaining how they had determined to be brokers. Like Sportscasting on Facebook. Follow us on Twitter @sportscasting19 . APPROPRIATE: Super Bowl 55 sets NFL record before it even startsThe NFL announced this week that it will be requiring digital tickets at stadiums, and is banning fans from bringing in any “non-approved” items into stadiums. For example, NFL teams don’t allow fans to bring in jerseys, bobbleheads, footballs, or football helmets into games.. Read more about tennessee titans media relations and let us know what you think.
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