Digital Marketing: Definition, Types & Strategy

Digital Marketing

Digital marketing has become one of the most popular forms of marketing in recent years. As more and more people have access to digital devices, marketing through digital platforms is a must for all businesses. Let's take a look at how companies can use digital marketing campaigns to increase brand awareness and influence customer purchase decisions.

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Flashcards in Digital Marketing 104

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Digital marketing is the act of promoting a product or service using...

the Internet and digital media

Digital marketing can influence the marketing mix strategy.

True

Give an example of digital marketing influencing a product's price.

When buying a flight ticket, visit a site too many times and you'll see an increase in the price. This phenomenon is called dynamic pricing.

Digital marketing allows companies to sell their products without a physical presence.

True

Give an example of digital marketing simplifying the process of buying.

With a few clicks, people can locate an item they need on an online store and make instant payment with a card.

Name some types of digital marketing

Search engine optimisation
Paid search
Content marketing
Social media marketing
Email marketing
Affiliate marketing

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Frequently Asked Questions about Digital Marketing

What is digital marketing?

Digital marketing is the act of promoting a product or service using the Internet and digital media.

What is an example of digital marketing?

An example of digital marketing can be observed through eCommerce websites. eCommerce websites can observe past shopping behavior to recommend similar items customers are likely to purchase.

What are the 3 types of digital marketing?

There are many types of digital marketing. Digital marketing is a big umbrella term that can be split into several sub-categories including SEO, paid search, content, social media, email, affiliate, and mobile marketing.

What are the 4 Ps of digital marketing?

The 4Ps of digital marketing are people, platforms, processes, and performance. These four Ps allow digital marketers to cater their strategies to customers online more effectively, in a more customized manner, than through the traditional 4Ps of marketing.

Why is digital marketing important?

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